Artfully uniting extraordinary homes with extraordinary lives
As the local affiliate of Sotheby’s International Realty, the quality, depth and global reach of Gibson Sotheby’s marketing program is unmatched by any other firm in Cambridge and Greater Boston.
In 1962, Betty Gibson, a woman with a pioneering spirit and great vision, founded our company in Boston’s South End. Betty took great pride in championing not only the South End but the growth of Boston as a whole. Today Gibson Sotheby’s is Boston’s largest independently owned and operated real estate firm made up by eight offices and a team of approximately 180 dedicated sales professionals
In April, 2015, Gibson Sotheby’s International Realty opened in Cambridge. The goal: to offer the Cambridge Market the unbeatable service and strategically important brand that Boston residents have enjoyed for many years. In March of 2016, with less than one year in the marketplace, Gibson Sotheby’s was already the #1 highest grossing agency in the city. The Sotheby’s brand is synonymous with luxury and the marketing opportunities it offers are extraordinary.
The carefully crafted sales team is made up exclusively of well established, entrepreneurial men and women with a proven track record in the markets they serve. Totaling 19 agents, they bring with them extensive lists of clients and contacts, vast experience marketing homes and unique perspectives on the constantly evolving market.
Reaching a Prestigious Clientele
Sotheby’s International Realty takes great pride in presenting to the world unique properties and their stories, using innovative marketing tools, global networks and long-standing relationships with discerning buyers to perfectly match time-honored properties with those who will appreciate them and give them new life. Through our extraordinary network and multi-faceted marketing program, we are able to access the most qualified buyers in the world, whether they are local to Cambridge, relocating from another state or country, or based overseas but looking to invest in Cambridge real estate.
Sotheby’s Auction House, founded in 1744, is globally recognized as the preeminent marketer of the world’s most valuable and prestigious possessions. In 1976, to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was founded. The collaboration between real estate and Sotheby’s traditional core auction house business represents a unique synergy, utilizing exclusive marketing tools that provide targeted exposure to a coveted and influential audience. In the global markets we serve, this distinguishes our brand in a meaningful way. We offer the homes that we represent exposure that simply cannot be found anywhere else.